We get asked this question quite often “Is it smart to release two songs at once or a full album” The answer to that question is not a right and a wrong one but a smart one. The first thing we try to help an artist do is to identify what their goals are in this evolving music business. A lot of artists want to just look the part while others really take their craft serious and study the game inside and out. Good thing Success leaves clues.
Here at View Maniac inc. We have worked with many brands including the new superstar r&b sensation Tinashe, Mac Miller, 50 cent & plenty more. We always stick to one formula when building a brand and so do the labels. We release one single at a time while building a brand and cultivating a fan base. Most indie artists that want to release full EP’s, Albums, or songs each week have less then 5000 followers and let’s be honest how many of those are actual interacting fans.
So the point is why release more than one song when nobody is listening. The answer is in the marketing and branding. Branding yourself the right way will get people to STOP and LISTEN and HAVE to PAY ATTENTION!!! That’s what we want. When branding is done correctly it will take a regular artist in the beginning and slowly start to separate them from the general public putting them in that higher bracket of the music industry. We accomplish that by certain strategies while building a fan base for the artist.
You don’t want to be the indie artist that releases aimless music. It won’t work 99% of the time. Most successful artist that get signed each year it is done through proper branding and the indie artists that do it themselves understand the marketing and branding process.
Below is the simple formula the labels & View Maniac stick to when building a brand:
- Social Media Verification (Twitter, Facebook, Instagram, Vine, Youtube)
- Website design | Optimization | Branding
- Full social media branding & optimization
- Complete digital distribution of new single
- Audio Visualizer | Sample leading fans to preview the single
- Lyric video for the new single followed up by an official music video
- Release New lyric video on VEVO.com. Setup premiere for front page placement
- Artwork for new single
- Blog Placement & Interviews
- Complete Social media marketing campaign driving in real traffic daily on all platforms leading to the new single
- Setup competitions for the new single to gain new fans
This simple formula when done correctly in about 6 months will give the public the illusion that the artist has been building for over ten years. Focusing on that one single will allow us to build the brand out as much as needed. Once the energy dies down it’s time to release your next single.
For more information or if you would like a free consultation n how we can build your brand please go to http://www.viewmaniac.com/consultation/
